Course Offerings by term

Introduces theories of human-computer interaction and analyzes human factors related to the design, development, and use of Information Systems. Students will apply these theories with examples of design, implementation, and evaluation of multimedia user interfaces. The subject of this course is inherently interdisciplinary and the students attending the course normally represent several majors.

This course introduces students to key concepts, theories and texts in the study of gender and media in a global context. By examining a range of media texts, modes of representation and production, we can analyse established patterns of how gender has come to be depicted and constructed by media, but also changes and challenges to these patterns. Particular emphasis will be placed on the role of power, discourse and ideology in these contexts. Topics of study will include gender roles, body image, empowerment, spectatorship and performance, sexuality, stereotypes and exploitation; examples will be drawn from media forms including advertising, film, television, journalism and the internet. An overview of important feminist, poststructuralist and queer theories will be central to critical approaches to this material.

The world of advertising has seen dramatic change over the past decades and what used to be mass communication still in the 90s is about to evolve into the "market of one" as described by P&G, a global consumer goods company. The availability of Big Data and man's capacity to use massive amounts of information will soon allow advertisers to target people individually, directly catering to their personal needs and desires. However, in this quickly changing world of communications, the basic workings of advertising & communications have remained the same. While media choices have evolved, understanding and applying the rules and factors that produce effective advertising has not and will not change in the foreseeable future. This class provides a thorough understanding of what works in advertising and what doesn't. Among other things, students will acquire the skills to write a single-minded copy strategy and creative brief, how to plan for the right media in offline and online, how identify the target audience and how to recognize good creative ideas. The course will convey initial notions on how to develop advertising concepts in print, TV, digital and content strategy as well as social media communications. The course will look at over 100 ads as illustrations and for analysis purposes and will teach students the elementary principles of how to develop effective advertising by using a teaching method inspired by the Harvard Business School.

Topics vary. Using analytic skills learned in core courses, students work with an AUP faculty member, visiting scholar or professional in an area of current interest in the field to be determined by the instructor and the faculty of the Global Communications department.
“For the course description, please find this course in the respective semester on the public course browser: https://www.aup.edu/academics/course-catalog/by-term.”