This course provides historical background to understand how contemporary communication practices and technologies have developed and are in the process of developing and reflects on what communication has been in different human societies across time and place. It considers oral and literate cultures, the development of writing systems, of printing, and different cultural values assigned to the image. The parallel rise of mass media and modern western cultural and political forms and the manipulation and interplay of the properties and qualities conveyed by speech, sight, and sound are studied with reference to the printed book, newspapers, photography, radio, cinema, television, new media.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 16:55 | 18:15 | C-103 |
Thursday | 16:55 | 18:15 | C-103 |
What is globalization? Why study the media? What is the relationship between the media and globalization? What are the consequences of media globalization on our lives and identities? This course critically explores these questions and challenging issues that confront us today. Globalization can be understood as a multi-dimensional, complex process of profound transformations in all spheres – technological, economic, political, social, cultural, intimate and personal. Yet much of the current debates of globalization tend to be concerned with “out there” macro-processes, rather than what is happening “in here,” in the micro-processes of our lives. This course explores both the macro and the micro. It encourages students to develop an enlarged way of thinking – challenging existing paradigms and providing comparative perspectives.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 09:00 | 10:20 | G-002 |
Friday | 09:00 | 10:20 | G-002 |
The skills learned in this course will prepare students for upper-division communication courses, and provide students with basic research methods in the field of communication. Students will become familiar with a range of research methods (survey, interview, ethnography, discourse, and political economy.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 13:45 | 15:05 | Q-604 |
Friday | 13:45 | 15:05 | Q-604 |
The skills learned in this course will prepare students for upper-division communication courses, and provide students with basic research methods in the field of communication. Students will become familiar with a range of research methods (survey, interview, ethnography, discourse, and political economy.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 12:10 | 13:30 | Q-509 |
Friday | 12:10 | 13:30 | Q-509 |
Topics vary every semester.
“For the course description, please find this course in the respective semester on the public course browser: https://www.aup.edu/academics/course-catalog/by-term.”
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 12:10 | 13:30 | C-102 |
Thursday | 12:10 | 13:30 | C-102 |
Topics vary every semester.
“For the course description, please find this course in the respective semester on the public course browser: https://www.aup.edu/academics/course-catalog/by-term.”
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 10:35 | 11:55 | C-101 |
Thursday | 10:35 | 11:55 | C-101 |
This course provides an overview of political communication theories, modes, means and institutions and serves as an introduction to how communication scholars study politics and the media. We will cover prevalent political communication theories and trends, the relationship between political institutions and the press both in the US and in other countries, elections, debates, political campaigning and advertising, new media and politics, political socialization, education, politics and popular culture.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 13:45 | 15:05 | Q-A101 |
Thursday | 13:45 | 15:05 | Q-A101 |
Examines how constitutional and statutory law define and protect media in different countries. Introduces students to libel law, copyright and author's rights, commercial rights issues, and variations across countries. Examines the role of government institutions and regulatory bodies in formulating policy on matters such as children's television and advertising regulation. Explores the process of self-regulation and issues of journalist's ethics.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 10:35 | 11:55 | Q-A101 |
Friday | 10:35 | 11:55 | Q-A101 |
Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 16:55 | 18:15 | C-103 |
Friday | 16:55 | 18:15 | C-103 |
The world of advertising has seen dramatic change over the past decades and what used to be mass communication still in the 90s is about to evolve into the "market of one" as described by P&G, a global consumer goods company. The availability of Big Data and man's capacity to use massive amounts of information will soon allow advertisers to target people individually, directly catering to their personal needs and desires. However, in this quickly changing world of communications, the basic workings of advertising & communications have remained the same. While media choices have evolved, understanding and applying the rules and factors that produce effective advertising has not and will not change in the foreseeable future. This class provides a thorough understanding of what works in advertising and what doesn't. Among other things, students will acquire the skills to write a single-minded copy strategy and creative brief, how to plan for the right media in offline and online, how identify the target audience and how to recognize good creative ideas. The course will convey initial notions on how to develop advertising concepts in print, TV, digital and content strategy as well as social media communications. The course will look at over 100 ads as illustrations and for analysis purposes and will teach students the elementary principles of how to develop effective advertising by using a teaching method inspired by the Harvard Business School.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 09:00 | 11:55 | C-104 |