This course analyzes the rhetorical-cultural aspects of global advocacy, such as how to fashion persuasion that speaks to multiple national, ethnic, religious and political audiences about issues of transnational importance and which have the same or similar persuasive goals. Case studies will be used to move back and forth between theory and practice, where studying the practice will inform the theory, and vice-versa. The course will answer important questions for global advocates.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 10:35 | 13:30 | G-002 |
This course aims for a critical practice of fashion communication. It relies on the principle of “learning by doing”: learning how to communicate fashion through writing, photography, film, digital and new media, exhibition curation, styling and performances. Training multi-skilled, innovative and critical fashion communicators of the twenty-first century but also professionals interested in questions of global fashion communication is the objective in response to the heterogenous and transitory professional field of fashion. Together, we will investigate the new conventions and challenges, processes and practices of twenty-first century media through lectures and workshops, presentations and projects, and the direct involvement with AUP ASM. The class will experientially explore different ways of communication fashion through writing (journalistic, academic, commercial, advertorial, informational), visual (photography, drawing, film, video, and television), material (styling and curating fashion- performative: fashion performance, dance), digital (digital media such as blogs and Instagram accounts, video, virtual reality, online fashion resources, virtual and 3D fashion shows).
At the end of the class, each student will have achieved a multimedia project on a specific topic of their choice made of a text, a film, a podcast, a photo... Each class will be part of the overall project.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 13:45 | 15:05 | G-L22 |
Thursday | 13:45 | 15:05 | G-L22 |
This theory/practice hybrid course will enable students to build a foundation of practical digital skills while critically exploring how they are implemented. Students will develop competence with a selection of data tools and be prepared for greater digital literacy. In parallel, the use of these digital tools will be problematized in relation to recent cultural, economic and political transformations.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 12:10 | 13:30 | Q-704 |
Thursday | 12:10 | 13:30 | Q-704 |
Topics for these intensive, practical modules change every semester. May be taken twice for credit.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Saturday | 10:00 | 18:00 | Q-A101 |
Wednesday | 15:20 | 21:25 | Q-A101 |
Friday | 15:20 | 21:25 | Q-A101 |
Topics for these intensive, practical modules change every semester. May be taken twice for credit.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Saturday | 10:00 | 18:00 | Q-A101 |
Wednesday | 15:20 | 21:35 | Q-A101 |
Friday | 15:20 | 21:35 | Q-A101 |
Topics for these intensive, practical modules change every semester. May be taken twice for credit.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Saturday | 10:00 | 18:00 | Q-A101 |
Wednesday | 15:20 | 21:25 | Q-A101 |
Friday | 15:20 | 21:25 | Q-A101 |
The course focuses on place branding and its role in destination marketing, civil society development, public and political diplomacy and social and environmental sustainability. Topics include: travel and globalization; branding and competitive identity; heritage, memory and ecological tourism; mediated travel involving photography, mobile phones, social media; media and cinema inspired travel; food cultures; and the drive to experience and communicate "other spaces."
| Day | Start Time | End Time | Room |
|---|---|---|---|
Thursday | 15:20 | 18:15 | Q-704 |
This course examines the dynamics of the global media system. Students will gain a critical awareness of how international flows of information, entertainment and lifestyle values play a powerful role in shaping cultural and political realities. The concept of "soft power" is key in examining the influence of Western pop culture, whether as "imperialism" or as "globalization". The course examines soft power in various forms: Hollywood movies, television series, pop music, Disney cartoons, fast food such as Coca-Cola and McDonalds, and social media networks such as Facebook, Twitter and YouTube. The course also analyzes the influence of non-Anglo-American pop culture — from Turkish soap operas to Latin American "telenovelas".
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 09:00 | 10:20 | Q-509 |
Friday | 09:00 | 10:20 | Q-509 |
The NGO practicum is a course that prepares students to engage with non-governmental organizations (NGOs) in the field. It will introduce students to several important tools necessary to be reflective and responsible agents of social change. The course includes a series of preparatory sessions, which may include lectures, workshops, visits, and individual research assignments, followed by a period of overseas fieldwork in which students will collaborate with local NGOs to help create various project management tools or media projects.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 12:10 | 13:30 | C-505 |
Friday | 12:10 | 13:30 | C-505 |
This course is an intensive introduction to the basics of design principles for a variety of communications strategies. Through hands-on lab time with step-by-step instruction, students will learn the fundamentals of working with Adobe Creative Suite in order to create their own brand and its accompanying visuals. Presentations by professionals working in various fields of design and communications will familiarize students with their first-hand experience.
Design literacy is essential to all areas of communication, whether in traditional print, digital media, websites or video. This class will focus specifically on the relationship between image and text, providing students with a solid foundation for any further study of graphics or web design they may wish to undertake in the future, as well as training students to interact effectively with professional designers.. The class will be comprised of lecturers on the fundamentals of design, presentations by and workshops with working professionals, and hands-on lab time to learn practical technical skills as applied to students’ individual branding projects.
It suits students who plan to work in advertising, NGOs, branding, global advocacy or any other field of communications. Design literacy is an essential skill, indispensable for the effective communication of any organization’s message. Students will gain appreciation of graphic design; learning how typography color, composition, photography, illustration, etc. work together to produce effective conduits of information.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Thursday | 15:20 | 18:15 | Q-509 |