Course Catalog

Discipline

SENIOR PROJECT (BA4095)

A Senior Project is an independent study representing a Major Capstone Project that needs to be registered using the Senior Project registration form.
(Download: https://fd10.formdesk.com/aup/SeniorProjectApplication)

Offered in Spring 2022 as SENIOR PROJECT (BA4095)

TOPICS IN INTERNATIONAL BUSINESS (BA4910)

TOPICS VARY BY SEMESTER

BEHAVIORAL FINANCE (BA5034)

Behavorial finance investigation is based on concepts of cognitive psychology decision theory. In addition, behavioral finance studies how real-life investors interpret and act on available information. Financial theories are dominated by efficient market theory assuming rational agents. he key assumption of financial models under this theory is the rational behavior of investors and other economic agents. Empirical observation demonstrates this assumption regularly is violated.Markets often are inefficient. Information disclosure is expensive, and accordingly is distributed asymmetrically. Heuristics may change the investors’ behavior and bias their decisions. Among biases are that each investment decision depends on our previous investment decisions: we are anchored by memory and experience and Bayesian approaches to the data are not of sufficient explanatory power to compensate for the remaining unknowns.

ISSUES IN CONTEMPORARY BRAND MANAGEMENT (BA5049)

BA/CM 5049 examines branding decisions and tactics used in strategic decision making. Although mainly qualitative it includes financial analysis of brands, which requires intermediate financial literacy. It examines how branding decisions and tactics are used in strategic decision-making based on case studies and symbolic analysis. It is complemented by a series of guest lectures by leading branding executives explaining real-life cases

THESIS (BA5095)

At the end of the course work students have the option of completing a thesis or Internship. Additional paperwork available in the office of the Registrar is MANDATORY for registration of the thesis.

Offered in Fall 2021 as THESIS (BA5095B)
Offered in Spring 2022 as THESIS (BA5095)

INTERNSHIP (BA5098)

Internships are commonly pursued in organizations with sustainable business management, corporate social responsibility, or cross-cultural management initiatives. They are subject to the Program Director’s approval and can be completed in a variety of institutions depending on students’ interests and initiative. The University cannot guarantee placement in an internship but will provide assistance with the internship search. Students must have completed their first semester of MA studies and should contact the Internship Office early for registration purposes.