Students will learn about the marketing mix, digital strategy, and consumer motivation. They will use this knowledge, along with experiences in Paris outside the classroom, to create a promotional and advertising plan that would attract tourists to Paris.Students will learn about the marketing mix, digital strategy, and consumer motivation. They will use this knowledge, along with experiences in Paris outside the classroom, to create a promotional and advertising plan that would attract tourists to Paris.
Term:
Spring 2022
Discipline:
BA (Business)
Credits:
4 credits
Type:
Regular
Level:
Undergraduate
Can be taken twice for credit?:
No
Exam Date:
Tuesday, May 10, 2022 - 12:30
Pre-requisites:
None
Co-requisites:
None