Consumer behavior lies at the crossroads of marketing, psychology, economics and anthropology. We employ theories developed in these fields to help predict how consumers will respond to various marketing stimuli. We examine the impact of purchase involvement on consumer decision making; the various kinds of decision models used by consumers; and the influence of attitude, culture, demographics, emotions, learning, memory, motivation, personality and perception on our behavior as consumers. Consumer behavior attempts to understand the consumption activities of individuals as opposed to markets.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 09:00 | 10:20 | Q-604 |
Friday | 09:00 | 10:20 | Q-604 |
This course is designed to introduce students to the strategic importance of various operations decisions (process and plant layout, capacity planning, job design, forecasting, quality control, inventory and supply chain management). We take both a theoretical and practical approach, beginning with a brief review of the fundamental purpose of
management. We explore the strategic role of operations, study some of the problems and challenges that managers face and examine the theories and strategic tools available to tackle these issues. We take this a little further by analyzing how managerial philosophy, attitudes toward work, technology and culture can affect successful implementation of an operations strategy.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 10:35 | 11:55 | C-103 |
Friday | 10:35 | 11:55 | C-103 |
Briefly examines the great legal families in the world: Common Law, Civil Law, Socialist Law, and Islamic Law. Within the Civil Law family, emphasizes French Contract Law and then explores the law of the European Union. Studies the legal aspects of international business transactions and uses major international and European projects to examine the principles discussed.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 15:20 | 16:40 | Q-604 |
Thursday | 15:20 | 16:40 | Q-604 |
Internships may be taken for 1 or 4 credits. Students may do more than one internship, but internship credit cannot cumulatively total more than 4 credits.
This course introduces students to the important managerial issues in information systems today, such as how to best use information technology to improve efficiency and effectiveness in a firm. In an attempt to improve students’ awareness and understanding of various aspects of business information systems, we adopt both a theoretical and practical approach. We begin with a brief overview of the necessity to study BIS, highlighting the strategic importance of BIS decisions. We examine various theories, concepts and strategies, with a focus on managerial challenges and best practices. Students will also learn how to use software to support business decision-making.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 09:00 | 11:55 | Q-A101 |
Wednesday | 10:35 | 11:55 | Q-604 |
Internships may be taken for 0 credits. Students may do more than one internship, but internship credit cannot cumulatively total more than 4 credits.
This course introduces students to the international business environment domains. It covers multinational corporation strategic imperatives and organizational challenges. It also addresses the following questions: What differentiates a global industry from a domestic one? What are the sources of competitive advantage in a global context? What organizational structural alternatives are available to multinationals?
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 12:10 | 13:30 | C-104 |
Thursday | 12:10 | 13:30 | C-104 |
The course Entrepreneurial Approaches provides highly customized paths for a variety of business contexts, including new ventures, franchises, corporate ventures, socially responsible companies, and family-controlled enterprises. Students are expected to critically assess the readings, to have the ability to work in groups, and to present ideas orally and written in English.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 16:55 | 18:15 | G-009 |
Friday | 16:55 | 18:15 | G-009 |
This course is an introduction to applied computational methods for finance and the valuation of financial firms and elements of capital structure: equity, bonds, and options and additional methods for optimization of securities portfolios and hedging risk. We emphasize implementation and use selected models. Aimed at providing the necessary technical and analytical skills useful for graduate school work, working in financial firms or investment banks.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 12:10 | 13:30 | PL-4 |
Friday | 12:10 | 13:30 | PL-4 |