The course introduces advanced marketing concepts and their use in the management-specific theories and applications. Students consider how to combine market research data, financial data, and business strategy to make marketing decisions that best meet customer demands and desires, respond to competitors, and reach financial and strategic objectives. The course is case-driven, with background given on advanced marketing topics though case studies, supported by lectures, discussions, simulations, and written analyses. The course will also examine the marketing function from a variety of professional and critical perspectives. The course considers marketing within national and multi-national contexts. A key component of the course is to develop a thoughtful and critical understanding of marketing practices and to gain the ability to implement concepts in professional environments. This course is intended as a capstone course for Marketing majors as their final course in the program sequence. It leverages all of the subject areas studied in the program and it is highly recommended that students complete all of the required courses before enrolling in the class. The course will also prepare students for graduate-level academic and professional work in the field of marketing.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 15:20 | 18:15 | Q-604 |
Teams of student-managers compete in a complex international business simulation designed to allow them to demonstrate mastery of department-level, major and discipline specific learning objectives. The teams operate a company in the international athletic footwear industry. Using a hands-on experiential approach, teams make strategic management, marketing, human resources, operations, facilities, finance, and corporate social responsibility decisions over ten fiscal years. Students are evaluated on their
company’s performance, but also on written individual and group analyses of the simulation and on a final comprehensive exam. Please note this course has a fee.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 16:55 | 18:15 | C-102 |
Concentrates on functional skills already acquired by students in the area of general management and corporate and business-level strategy. Through case studies, lecture/discussions, presentations, and the Business Strategy Game simulation, students perfect analytical skills, problem-solving ability, and the application of strategy concepts to the formation and implementation of strategy.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 13:45 | 15:05 | PL-3 |
Thursday | 13:45 | 15:05 | PL-3 |
Introduces a variety of issues pertinent to firms and individuals operating in an international context. Subjects change every semester. Recent topics included: Marketing of New Products, Market Research, and Consumer Behavior.
“For the course description, please find this course in the respective semester on the public course browser: https://www.aup.edu/academics/course-catalog/by-term.”
| Day | Start Time | End Time | Room |
|---|---|---|---|
Friday | 09:00 | 10:20 | G-009 |
Tuesday | 09:00 | 10:20 | G-L21 |
Introduces a variety of issues pertinent to firms and individuals operating in an international context. Subjects change every semester. Recent topics included: Marketing of New Products, Market Research, and Consumer Behavior.
“For the course description, please find this course in the respective semester on the public course browser: https://www.aup.edu/academics/course-catalog/by-term.”
| Day | Start Time | End Time | Room |
|---|---|---|---|
Thursday | 15:20 | 18:15 | G-009 |
Introduces a variety of issues pertinent to firms and individuals operating in an international context. Subjects change every semester. Recent topics included: Marketing of New Products, Market Research, and Consumer Behavior.
“For the course description, please find this course in the respective semester on the public course browser: https://www.aup.edu/academics/course-catalog/by-term.”
| Day | Start Time | End Time | Room |
|---|---|---|---|
Friday | 12:10 | 13:30 | G-002 |
A Senior Project is an independent study representing a Major Capstone Project that needs to be registered using the Senior Project registration form.
(Download: https://fd10.formdesk.com/aup/SeniorProjectApplication)
Overview of management control, managerial accounting, as well as financial and performance reporting, management by exception, balanced scorecard, cost accounting, etc. Takes a critical approach to using accounting and performance management tools in managerial decision making. The course focuses on how conventional management tools can inform decision-making, and how to consider financial, strategic, and ethical mitigating factors in more ambiguous and nuanced contexts.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 10:35 | 11:55 | G-009 |
Thursday | 10:35 | 11:55 | G-009 |
Throughout this course students will explore, critique and utilize various methods of sustainable investment including socially responsible investing and shareholder activism, green bonds, microfinance, and impact investing.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Thursday | 15:20 | 18:15 | G-009 |
This course engages students with advanced themes and methods in management consultancy, both in theory and in practice. We will take a critical approach to understand how theory influences practice and how our perceptions of management consultancy evolve over time and circumstance. Students will examine management consultancy in terms of specific cultural, international and organizational elements given specific consulting frameworks.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 13:45 | 15:05 | G-113 |