This is the capstone course for all Marketing and Communication interested Seniors. It puts previous learning experiences from management classes, marketing, research and communications into perspective and analyses the strategic choices that lead to building strong and lasting brands. The course sets a particular focus on brand positioning, brand architecture, Integrated Marketing Communications (IMC) and teaches the academic foundations and tools that are indispensable to develop truly differentiating brand statements, to understand key research techniques and their usage in real life as well as competitive strategy. Numerous brand cases and exercises such as Nespresso, Tag Heuer, Healthy Choice, Toyota, etc. help to illustrate brand strategy and teaches students to apply strategic thinking in building strong and differentiated brands. The course employs the Harvard Business School Case Study method and teamwork throughout.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 13:45 | 16:40 | C-102 |
Taught as a directed study, this course enables senior students to assemble as a whole their own work for the Journalism Major in order to reflect, to evaluate, and to critique its coherence.
The senior thesis research seminar allows students to work in a small group setting with a professor,where they draw from and hone research methods and theories they have learned in the Global Communications major and across their entire BA education. It culminates in a major piece of primary research that the student presents to an audience of peers and faculty.he seminar is designed to demonstrate cumulative knowledge, while teaching advanced research skills valued in the workforce and necessary for graduate school. The thesis is required for students seeking honors in the major.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 15:20 | 18:15 | SD-1 |
Topics vary. Using analytic skills learned in core courses, students work with an AUP faculty member, visiting scholar or professional in an area of current interest in the field to be determined by the instructor and the faculty of the Global Communications department.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Thursday | 15:20 | 18:15 | Q-704 |
Topics vary. Using analytic skills learned in core courses, students work with an AUP faculty member, visiting scholar or professional in an area of current interest in the field to be determined by the instructor and the faculty of the Global Communications department.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 09:00 | 10:20 | C-102 |
Wednesday | 09:00 | 10:20 | Q-509 |
Topics vary. Using analytic skills learned in core courses, students work with an AUP faculty member, visiting scholar or professional in an area of current interest in the field to be determined by the instructor and the faculty of the Global Communications department.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 12:10 | 13:30 | C-505 |
Friday | 12:10 | 13:30 | C-505 |
In consultation with a faculty member, the student undertakes a senior project related to the field or practice of journalism and media production. Written projects are normally 25-30 pages. The project can take the form of a feature-length magazine article, a long-form piece of video or audio journalism, a multi-media production including iconography and illustrative material, or a strategic business plan for a journalism or media product such as a magazine or online platform.
A Senior Project is an independent study representing a Major Capstone Project that needs to be registered using the Senior Project registration form.
(Download: https://aupforms.formstack.com/workflows/senior_project)
Students may undertake an internship in an advertising agency, film company, or television company. Internships may be taken for 1 or 4 credits. Students may do more than one internship, but internship credit cannot cumulatively total more than 4 credits. The internship must be registered for 4-CR if the student decides to do an internship instead of the senior seminar. Students have taken internships at CNN, Harpers, Societe Francaise de Production, Le Courrier International, Sixty Minutes, European Broadcasting Union, amongst many others.
This course introduces students to major theories and practices of communications research, particularly those dealing with the globalization of media and culture. Students learn a mixture of approaches: rhetorical, quantitative, ethnographic and textual. They learn how various disciplines—economics, political science, anthropology, sociology, and rhetoric—deal with these issues. They also study a variety of research methodologies, learn how to create research projects and develop thesis-writing skills.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 10:35 | 11:55 | C-505 |
Thursday | 10:35 | 11:55 | C-505 |
This course examines the theories of self and identity formation in a globalized world where traditional techniques of identity formation coming from religions and schools and family are being supplemented or changed by techniques coming from other cultures and countries. Some of these ways of self-identification are influenced by consumerism, advertising and media. Some are influenced by traditional physical and moral training or globalized martial arts. Some are influenced by the implantation of psychological and therapeutic techniques from the West. Others are linked to the circulation of techniques of self-formation from yoga, tai chi, and kabala that have been taken out of their traditional contexts and globalized, mediatized and modernized. This course looks at people who seek to make and define themselves in various different local contexts. It will also examine the rise of religious fundamentalism, its appeal to youth, and how it uses media. The course also looks at the role of media, institutions and advertising consumer culture in this process.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 10:35 | 11:55 | G-113 |
Friday | 10:35 | 11:55 | G-113 |