Course Catalog

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Course Catalog

CREATIVITY AND INNOVATION MANAGEMENT (BA2050)

The course introduces the foundations of managing creativity and innovation. The readings and discussion will focus on the concepts and frameworks for analysing how firms create, commercialize and capture value from innovative products and services.
The aim of this course is to provide a solid grounding to students interested in managing creativity and the various aspects of the innovation process within organizations. The course is divided into two parts. The first part focuses mainly on the creativity process around three themes: What is creativity? How can creativity be stimulated? How can creative ideas be translated to innovative products and business strategies? Based on major theories in the field, we discuss whether monetary rewards enhance or undermine creativity, how multitasking or working under time pressure affects creativity, what tools we can provide to stimulate creativity, and the challenges that arise when implementing creative ideas in organizations. The second part of the course examines the organizational issues involved in innovating and in implementing innovations. These issues include management of teams and partnerships, learning within and across projects, the manager's role in funding, directing, and killing innovation projects, technological entrepreneurship, and resistance to innovation.

CONSUMER BEHAVIOR (BA3044)

Consumer behavior lies at the crossroads of marketing, psychology, economics and anthropology. We employ theories developed in these fields to help predict how consumers will respond to various marketing stimuli. We examine the impact of purchase involvement on consumer decision making; the various kinds of decision models used by consumers; and the influence of attitude, culture, demographics, emotions, learning, memory, motivation, personality and perception on our behavior as consumers. Consumer behavior attempts to understand the consumption activities of individuals as opposed to markets.

INTERNSHIP (BA3098)

Internships may be taken for 1 or 4 credits. Students may do more than one internship, but internship credit cannot cumulatively total more than 4 credits.

BUSINESS INFORMATION SYSTEMS (BA3500)

This course introduces students to the important managerial issues in information systems today, such as how to best use information technology to improve efficiency and effectiveness in a firm. In an attempt to improve students’ awareness and understanding of various aspects of business information systems, we adopt both a theoretical and practical approach. We begin with a brief overview of the necessity to study BIS, highlighting the strategic importance of BIS decisions. We examine various theories, concepts and strategies, with a focus on managerial challenges and best practices. Students will also learn how to use software to support business decision-making.

INTERNSHIP EXTENSION (BA3980)

All internship extensions are related to a previous internship registration, please contact the internship office for more information.

SUSTAINABLE FINANCE (BA4030)

Following an in-depth analysis of corporate ESG (Environmental, Social & Governance) ratings and impact measurement, students will create a Sustainable Investment Portfolio using these tools and risk/return analysis.Via hands-on involvement in an energy transformation project, students will gain key knowledge about locally based sustainability initiatives and their sources of financing.Students will also research, analyze and critique other prominent Sustainable Finance areas such as Micro Finance, Carbon Trading Schemes and Islamic Finance.

BEHAVIORAL FINANCE (BA4034)

Behavorial finance investigation is based on concepts of cognitive psychology decision theory. In addition, behavioral finance studies how real-life investors interpret and act on available information. Financial theories are dominated by efficient market theory assuming rational agents. he key assumption of financial models under this theory is the rational behavior of investors and other economic agents. Empirical observation demonstrates this assumption regularly is violated.Markets often are inefficient. Information disclosure is expensive, and accordingly is distributed asymmetrically. Heuristics may change the investors’ behavior and bias their decisions. Among biases are that each investment decision depends on our previous investment decisions: we are anchored by memory and experience and Bayesian approaches to the data are not of sufficient explanatory power to compensate for the remaining unknowns.