Strategic Brand Management

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Reqs: MSc in Strategic Brand Management (48 credits)

Requirements and credit counts differ for the various Master’s programs at AUP. Please note that all requirements from previous years can be found in our archive catalogs.

Graduate students must maintain a cumulative grade point average (GPA) of 3.00. Students with a GPA of less than 3.00 will be placed on probation. Only two grades of C (or C+) may be counted towards an M.A. degree. Students do not earn credit for grades below C.

All courses carry four credits unless otherwise noted. 

Core courses (26 credits)

Course Code Course Name
CM5002 BRANDS AND BELIEF
CM5091 TOPICS IN GLOBAL COMMUNICATION
CM5022 PLACE BRANDING
CM5066 BRANDING PRACTICUM
[course:ba5001:code]
or
[course:ba5035:code]
[course:ba5001:name]
or
[course:ba5035:name]
 
[course:ba5041:code] [course:ba5041:name] (2 credits)
[course:ba5062:code] [course:ba5062:name] (2 credits)
[course:ba5071:code] [course:ba5071:name] (2 credits)

 

Elective courses (14 credits)

Select from the following list. At least 6 credits must come from each discipline (CM or BA).

Course Code Course Name
[course:ba5000:code] [course:ba5000:name] (2 credits)
CM5004 GLOBAL DIGITAL CULTURES
CM5013 THE BUSINESS OF FASHION
CM5018 DIGITAL TOOLS IN CONTEXT
CM5026 / PO5026 POLITICS & ECONOMICS OF GLOBAL MEDIA 
CM5033  MATERIAL CULTURE & VALUES
CM5062 DIGITAL MEDIA WRITING PRACTICUM
CM5063 SUSTAINABLE DEVELOPMENT PRACTICUM
CM5068 NGO PRACTICUM
[course:cm5089:code] [course:cm5089:name]
[course:ba5001:code] [course:ba5001:name]  (if not taken in core)
[course:ba5012:code] [course:ba5012:name] 
[course:ba5021:code] [course:ba5021:name] (2 credits)
[course:ba5022:code] [course:ba5022:name] (2 credits)
[course:ba5035:code] [course:ba5035:name] 
[course:ba5042:code] [course:ba5042:name] (2 credits)
[course:ba5061:code] [course:ba5061:name]  (2 credits)
CM5020 Module: 3D Branding Visual Artistry in Fashion (2 credits)
CM5020 Module: Social Media Strategies (2 credits)
CM5020 Module: Digital Communications by Social Impact (2 credits)
CM/BAxxxx Any other rotating modules authorized by the Program Director
CM/BAxxxx Any CM or BA course at the 5000 level with the advisor's authorization
[course:ba5019:code]  [course:ba5019:name] (if not taken below) (2 credits)
[course:ba5099:code] [course:ba5099:name] (if not taken below) (2 credits)

 

Methods Course (2 credits)

Course Code Course Name
[course:ba5019:code] [course:ba5019:name] (2 credits, pre-requisite for XX5098)
[course:ba5099:code] [course:ba5099:name] (2 credits, pre-requisite for XX5095)

 

Capstone (6 credits)

Select one of the following:

Course Code
Course Name
CM5098 / BA5098
Capstone Internship (6 credits)
[course:cm5095:code] / BA5095
Capstone Thesis (6 credits)